What is Unbounce? - Why You Need to Use it in Your Marketing
Landing Pages are one of the most effective ways to convert website visitors into leads. They are also a great way to promote an upcoming event or launch a new product. You can create your landing page directly on the Unbounce platform and keep it updated with analytics without ever having to leave their site, making it more efficient for marketers and easy for customers. Unbounce is a quick and easy tool that you can use to create and publish, edit and optimize landing pages in minutes, with no coding skills necessary. It works by converting your URL into a lead generating landing page which you can customize with custom templates or even design from scratch using HTML or CSS. Here's how it works:
What is Unbounce?
Unbounce is an all-in-one landing page builder and interactive preview platform for eCommerce businesses and marketers that have any level of technical knowledge. And the best part is that you don't have to sign-up or pay anything to use it. You can use Unbounce to create beautiful landing pages for your upcoming event, launch a new product or to promote an upcoming social media event. Unbounce Platform Unbounce will guide you step by step as you can easily edit and customize your landing page from scratch. You can change the design of the pages with themes like Facebook ad copy templates, blog posts, and more. You can use the collaboration tools to edit templates and share them with your team.
Why You Need to Use it in Your Marketing
In today's age of content abundance, your website needs a conversion-generating feature to complement it. While it isn't always possible to optimize your website to include these features, your landing page should be able to convert visitors into leads on the platform if you're to successfully grow your business. A good landing page can drive a lot of leads, so it's important to make the most of your investment by using the best tools in the industry to produce high-quality content. Having a well-designed landing page allows you to reach out to your audience and promote your brand in a more effective and efficient way than ever before. Unbounce is a leading destination for landing page builders and marketers around the world.
Landing Pages on Unbounce
If you would like to create a landing page from scratch, then you can go to your profile page and create a new landing page directly. If you would like to add or edit the template you already have, you can do so by clicking the menu icon on the top-left and choose "Edit..." to add or edit existing landing pages or "Create a New Landing Page." To add or edit a template, then enter a title, click "Customize Landing Page" and upload your page. Landing Pages on Unbounce If you want to edit an existing landing page, then select "Edit the Page" and upload your landing page. On the right, you will see a list of available templates. You can select any of these to modify and customize.
How to Create a Custom Landing Page
Creating a new landing page can be done in minutes. Using the search box, you can find relevant landing page designs which you can copy and paste your text, images or videos and then add in your own. A variety of templates will be created for you. Unbounce allows you to customize your landing page with tons of options and with in-built analytics, you can see exactly what people are doing on your site, what features they are interested in and what path they take after viewing your landing page. Example of a Custom Landing Page You can even set up the landing page to generate sales leads, just like with any other online campaign. Unbounce will send a 'lead magnet' to the visitors who like the landing page, so you can gather more and make them your subscribers.
Editing and Optimizing your Landing Page
When you first upload your Unbounce landing page to the platform, you will be asked to create your "template" – Unbounce will display templates created by other users, meaning you can discover more of the wonderful templates and make one of your own to easily scale your business, advertise your upcoming events, showcase your product or find your dream customer. You can then customize your landing page using text, pictures, the content of your offer or event, among other options. All of the options you choose will be instantly saved into your landing page, which is displayed when you publish your post or edit your original page. Once you've finished editing, go ahead and publish your landing page, which will automatically update the page with the analytics associated with it.
Edit your landing page
Edit your sales copy Manage your landing page Create a marketing campaign using the Unbounce team Deliver a ready-to-print landing page that you can email to your customers. No more spreadsheets! Landing pages are a great way to engage with potential leads and attract attention. The first step is to update your landing page to keep it active. Here is how to do it: Once your landing page is ready to be updated, enter it into the Unbounce dashboard on the Marketing Dashboard. Here you can change your landing page to the latest design, preview your sales copy, and optimize your results. Once you have finished optimizing your landing page, you can begin the actual design process.
Optimize your landing page
The Unbounce platform automatically generates the content, image and call to action for the landing page as soon as you build it. It also analyzes how you built it, to make sure that you're sending the right information to the right people. You can optimize the page for better CTR, relevant content, with actionable calls to action and more. For the conversions, it suggests various courses you can take, based on your current conversion rates. Publish and promote your landing page Another very easy way to create your landing page, is to publish it as a WordPress blog. There is also an option to publish it as a free eBook. While promoting your page, you can use the same content to run a paid advertisement in your email marketing.
Conclusion
We know that landing pages are becoming more and more popular. They're a great way to convert website visitors into leads and drive your business to the next level. If you want to check Unbounce for yourself, check out our partner websites to see how the tool can help your business.